Marketing Consultant

Google Analytics 4 & Conversion Tracking Setup in Denver, CO

Know exactly which marketing brings in calls, leads and sales, with analytics and conversion tracking set up the right way.

Analytics tracking

If it isn’t tracked, you can’t improve it

Google Analytics 4 is powerful, but it doesn’t track what matters to your business out of the box. Form submissions, phone calls, bookings and purchases all need to be set up as conversions.

Your ad platforms need the same information. Without accurate conversion tracking, Google Ads and Meta can’t optimize toward real leads, and you can’t tell what’s working.

  • GA4 configured with the events that matter to you.
  • Google Tag Manager for clean, organized tracking.
  • Ad conversion tracking for Google Ads, Meta and more.
  • Privacy and consent handled thoughtfully.
What’s included

Our tracking setup services

Google Analytics 4 setup

Property, data streams, events, key events and settings configured correctly.

Google Tag Manager

One organized place for all your tracking tags.

Conversion tracking

Forms, calls, bookings, chats and purchases tracked as conversions.

Ad platform tracking

Google Ads, Meta Pixel and Conversions API, Microsoft and LinkedIn tags.

Consent mode

Tracking that respects visitors’ consent choices.

Tracking audit

Find and fix broken, duplicate or missing tracking on your existing setup.

Colorado privacy rules

Tracking that respects privacy

The Colorado Privacy Act affects how covered businesses use analytics and tracking pixels, including cookie consent and honoring universal opt-out signals from visitors’ browsers.

We set up tracking with privacy in mind and can help you put consent tools in place. For your specific legal obligations, we recommend checking with your attorney.

Health care business?

Tracking pixels on patient-facing pages can raise HIPAA concerns. We set up tracking carefully for medical and dental practices.

Medical practice marketing →

FAQs

Google Analytics 4 & Conversion Tracking Setup questions, answered

I already have Google Analytics. Do I need this?

Maybe. Many GA4 setups are missing key conversions or have duplicate tracking. We’ll check yours and fix what’s needed.

Do you track phone calls?

Yes. We can track clicks on your phone number and, with call tracking, actual calls from each marketing channel.

Who owns the analytics account?

You do. Your GA4 property and Tag Manager container are set up in your name, and we’re added as users.

Related services

Works well with Google Analytics 4 & Conversion Tracking Setup

Call Tracking Setup

Know which ads, pages and channels make your phone ring.

Marketing Analytics & Reporting

Clear reports that show what’s driving leads and sales.

Conversion Rate Optimization

Turn more of your existing visitors into calls, bookings and sales.

See all marketing consulting services →

Start measuring what matters

Book a free consultation and we’ll check how your tracking is set up today.