Microsoft Ads (Bing Ads) Management in Denver, CO
Reach searchers on Bing, Yahoo and other Microsoft partners, often at a lower cost per click than Google.
The search audience your competitors forget
Microsoft Advertising shows your ads on Bing and its partner sites, and Bing is the default search engine on many Windows computers and in Microsoft Edge. That audience often skews toward older, higher-income and business users.
Because fewer advertisers compete there, clicks often cost less than on Google. It’s usually a smart way to extend a Google Ads campaign that’s already working.
- Import from Google Ads to launch quickly.
- Microsoft-specific optimization, not just a copy.
- Conversion tracking with Microsoft’s UET tag.
- Budget managed alongside your other search ads.
Our Microsoft Ads services
Campaign import & cleanup
Bring over your Google Ads campaigns, then fix what doesn’t translate.
Microsoft-specific settings
Adjust bids, targeting and networks for Bing’s audience.
UET tracking
Set up Microsoft’s tracking tag and conversion goals.
Audience targeting
Use Microsoft’s audience options where they fit.
Unified reporting
See Microsoft and Google results side by side.
Imported campaigns still need attention
Many advertisers import their Google Ads campaigns into Microsoft once and never look at them again. Search partner settings, location targeting and bids often need adjusting to perform well on Bing.
We manage Microsoft Ads as its own channel, so the extra budget pulls its weight.
Start with Google Ads
For most businesses, Microsoft Ads works best as an extension of a strong Google Ads campaign.
Microsoft Ads (Bing Ads) Management questions, answered
Is anyone actually using Bing?
Yes. Bing is built into Windows and Microsoft Edge, and it powers searches on other sites like Yahoo and DuckDuckGo. Its audience is smaller than Google’s but often valuable.
Should I run Microsoft Ads instead of Google Ads?
Usually not instead of, but in addition to. Most businesses get their best results starting with Google and adding Microsoft once that’s working.
Are Microsoft Ads cheaper?
Clicks often cost less because there’s less competition, but it varies by industry. We’ll track costs and results closely.
Works well with Microsoft Ads (Bing Ads) Management
Google Ads Management
Search campaigns that reach customers the moment they’re looking.
LinkedIn Ads Management
Reach decision-makers by job title, industry and company size.
Google Analytics 4 & Conversion Tracking Setup
GA4, Google Tag Manager and conversion tracking set up correctly.
Reach more searchers for less
Book a free consultation and we’ll see whether Microsoft Ads makes sense for you.