65% of traffic comes from search. Let's say that again; 65% of all human eyeballs pointed at websites arrived there because of a search engine. Google facilitates about 5 billion search queries per day. This is a flood of human attention that has never been accessible in history. Business owners need only dunk their bucket and drink their fill.
There are a number of metrics search engines like Google look at to return a website as a relevant answer to a search. Having incoming links pointing at your site, being discussed on social media, having positive reviews on review sites, even having a secure connection to visitors can bolster your relevancy in search. Some studies show that as much as 40% of users searching a given term click the number 1 result. Only about 20% click the number 2 result. That is twice the traffic by going up one position in search.
At Presence, we go to battle on multiple fronts straight away. You can see our strategy in place on our in-house project, JoyKit.io. We are constantly generating content there that targets keywords in its industry. Obviously, we will tailor a strategy specifically to the needs of your website. We will set goals and timelines while providing regular updates on our progress. There is no exploitation that happens, just business-to-business communication to improve your site's authority on the web. In no time, you will start to see strides on you site's traffic. And if we do our job right with our design and conversion services, sales should correlate.